Veronika Dräxler
Client
Veronika Dräxler

Veronika Dräxler

Veronika Dräxler is a media and performance artist, as well as an author. She utilizes language, moving images, installations, and performative rituals to create poetic narratives that explore themes of digital identity, (re)appropriation, and (post)colonialism, in relation to the existential pressures faced by individuals in late capitalism. Veronika has approached me with the desire to create an online platform to showcase her work and develop a brand identity for her online presence.
Project Details
Timeline
5 Weeks
Services
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Veronika Dräxler
Challenge

Translating performance art and storytelling into an online presence

Veronika wanted a website that could effectively translate her performance art into a digital format and take the viewer on a captivating creative journey. Each project page is designed as a pathway through Veronika's artistic vision. We placed great importance on visually telling the story while also connecting it to Veronika's background in writing.

APPROACH

Defining a digital identity

"Branding oneself often feels like sitting inside a bottle and trying to read the label on the outside."

We started our collaboration by conducting two Brand Interviews to capture Veronika's story, artistic approach, goals, and values. Our work involved intensive research on other artists, galleries, exhibitions, and art fairs to ensure a comprehensive understanding of the art world context.

RESULTS

A website as an immersive gallery for performance art

We have created a website that effectively communicates Veronika’s artistic vision and presents her performance art in an engaging manner.

  • The layout is reminiscent of print media articles, paying homage to Veronika’s writing background.
  • The muted, natural color scheme reflects a strong presence of natural materials in Veronika’s work and the red accents link the site to the arts and culture field. After the website launch, Veronika even incorporated the new color scheme into her closet.
  • The typography chosen captures the elegance and mystery present in Veronika’s work and identity.

Since the launch of the website Veronika had multiple prestigious exhibitions and noted that she finally has an online home that she is proud to invite her dream clients to.

Contact

Start your project

We would love to hear about your upcoming event. Email us at contact@alinaholtmann.com