I’m Alina Holtmann, a Berlin-based designer and art director with a background in architecture.

I create visual identities, campaigns, and event-related communication for cultural institutions, festivals, museums, and public-facing projects.

My background shaped the way I design. I pay attention to structure, atmosphere, and the way a visual language needs to hold together across print, digital, and physical space.

I often work with organisations and events that want their communication to feel more distinctive and evoke emotion. For clients, that means design that not only looks strong, but supports the way the work is recognised, remembered, and experienced. I work with clients across Europe and worldwide.

Benefits of Working Together

Collaborative approach
Each project follows a structured process, with your main decision-maker involved at each phase. That creates clarity, keeps things aligned, and ensures a strong final result.
Strategic foundations
The work is never just about aesthetics. Every design decision is grounded in strategy, so the final result not only looks strong, but supports the goals behind the project.
Innovative technologies
I keep up with the newest developments in the digital realm, including the relevant AI tools. That allows for faster exploration, more flexibility, and new ways of developing ideas when they genuinely add value.
Network of creatives
For larger projects, I can bring in a trusted network of collaborators, including photographers, copywriters, animators, developers, stage designers, and other specialists when needed.
Evironmental production
I have a wide network of producers for environmental print and physical production, so printed elements are not just designed well, but also executed with the right people.
Spacial thinking
With a background in architecture, I naturally think beyond the flat surface. That means considering how design works in space, how people move through it, and how a visual idea holds together in real life.
Art Director & Designer
Alina Holtmann Studio, Berlin
2017 - NOW
Head of Design
European Film Academy, Berlin
2022 - 2023
Interior Designer
Bruzkus Batek Architekten, Berlin
2013 - 2016
Design Shop Manager
studiocoucou, Berlin
2014 - 2016
Architectural Designer
nps tchoban voss, Berlin
2012 - 2013
Masters of Architecture
Wentworh Institute of Technology, Boston
2011
Bachelor of Architecture, Cum laude
Wentworh Institute of Technology, Boston
2009
Selected Clients
Audiolith, Hamburg
Bachstelzen, Berlin
Brown Alley, Melbourne
Bullitt Agency, Washington, D.C.
Chalet Club, Berlin
Climate-KIC, London
Deep Secrets, Washington, D.C.
European Film Academy, Berlin
European Film Awards, Berlin
Extra Butter, New York
Goethe-Institute, Munich
Factory, Berlin
Ipse, Berlin
Jung Society, Washington D.C.
Klima Arena, Sinsheim
Marvol Gallery, Cape Town
Medudoc, Berlin
Merkwürdig, Vienna
Nomads Only Booking, New York
Purdue University, West Lafayette
Pusher, LA
Sonic Canvas, Berlin
Spule Music, Berlin
Suicide Circus, Berlin
18th Street Lounge, Washington, D.C.
Taiga Contemporary, Chicago
Tamper meets Jigger, Berlin
TBA Club, New York
Under Radar, San Salvador
U Street Music Hall, Washington, D.C.
Warehouse, Washington, D.C.
We Are Museums, Berlin
Will Eastman, Washington, D.C.  
Ziegelsaal im Docks, Hamburg
9:30 Club, Washington, D.C.  
We Are Museums, Berlin

Ready to start your project? Send a brief to contact@alinaholtmann.com or book an introduction call.

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