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branding, websites and merchandise design

Art Direction & Graphic Design for Impactful Brands & Events

We specialise in crafting sophisticated brand identities, user-centric websites, vibrant social media graphics, and environmentally friendly merchandise for impactful brands and events. By blending heritage with innovation, we create timeless and memorable designs that resonate with your audience, promote your business, inspire your team, and attract sponsors.
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clients that trust us

Backdrop Design for the European Film Awards

Crafting Memorable Experiences

We offer a seamless 4-step process for your event media design. From understanding your vision to delivering captivating designs aligned with your brand, we help you ensure a memorable and impactful event experience.
Understanding Your Vision and Requirements
01

Setting the Stage: Unveiling the Power of Event Media Design

Our web design and graphic design team dives deep into understanding your event's purpose, target audience, and brand identity. We work closely with you to identify your vision and requirements for the event media design.

  • Conduct thorough consultations with you
  • Gather information about your event's purpose and goals
  • Understand your target audience and what get's them excited
  • Analyse your brand identity and visual guidelines
Concept Development and Design Exploration
02

From Vision to Reality: Crafting Engaging Event Media Designs

Our team of talented designers begins brainstorming concepts and exploring design possibilities that align with your vision. We focus on creating visually captivating event media designs that communicate your message effectively.

  • Generate design concepts and ideas based on your input
  • Create mood boards and visual references in collaboration with you
  • Experiment with colour schemes, typography, and imagery according to your goals
  • Seek your feedback and iterate on the designs
Design Execution and Iteration
03

Bringing Designs to Life: Meticulous Execution for Event Media Designs

Once the concept is finalised, our team of skilled graphic and web designers brings the designs to life. We pay attention to every detail, ensuring that the event media designs are visually striking and aligned with your brand guidelines.

  • Develop wireframes and mockups for web design elements as per your requirements
  • Create high-quality graphics, including banners, posters, and social media assets based on your preferences
  • Incorporate engaging animations or interactive elements, if desired by you
  • Collaborate with you to refine and iterate on the designs
Delivery and Support
04

Successful Event Media Design: Seamless Delivery and Ongoing Support

Our commitment doesn't end with the completion of the designs. We provide timely delivery of the event media assets and offer ongoing support to ensure a smooth implementation. Our team remains available to address any concerns or make necessary adjustments.

  • Deliver final design files in the required formats to meet your needs
  • Provide technical assistance during the implementation phase according to your requirements
  • Offer post-design support for any modifications or updates you may need
  • Maintain open communication for future collaboration and projects with you
The European Film Awards 2022 Ceremony in Reykjavik
Digital Screen Design
Digital Screen Design
Backdrop Design
Overseeing the production and installation
Backdrop by Alina H., Moss sculptures by Levý
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Client: EUROPEAN FILM ACADEMY

European Film Awards

The European Film Awards, the most renowned and prestigious award for European film, are presented by the European Film Academy to honor the greatest achievements in European cinema. As the Head of Design at the European Film Academy, Alina was responsible for the event media design for the 2022 award ceremony, which took place in Reykjavik, Iceland. The project encompassed everything from invitation cards to backdrops, to art direction of the motion graphics team. The highlight was the backdrop, for which Alina created a digital painting inspired by aerial views of Iceland.
We handle the entire design process, from concept to art direction and print, allowing you to focus entirely on what you do best: organising spectacular events.
Image: Backdrop Design for the European Film Awards
TRIANGLE OF SADNESS team/ Ruben Östlund, Vicki Berlin, Zlatko Burić, Sunnyi Melles, Philippe Bober, Erik Hemmendorff and a guest, Photo by Sebastian Gabsch
Client: GOETHE-INSTITUT

International German Language Olympics

The Internationale Deutscholympiade (IDO) is the world's largest German-language contest, organised every two years by the Goethe-Institut. Over 160 students from more than 60 countries travel to Germany to participate in this prestigious competition. The IDO spans several days and includes various activities that provide participants with a deeper insight into German culture. Alina had the honour of being invited by the Goethe-Institut to design the event media for the IDO 2020 event in Dresden, and later on for the 2022 event in Hamburg and the 2024 event in Göttingen.
We focus on inclusivity and cultural sensitivity, ensuring everyone feels welcome. With expertise in working with various age groups, we create engaging and effective visual identities.
Image: International students wearing T-Shirts designed for the event

Visual identity, which inspired millions of students worldwide.

Alina conceived and executed graphic design for the International German Language Olympics 2020 event in a highly professional manner. She managed to create innovative event media design, while still following the clients requirements and brand guidelines. She successfully gave IDO a visual identity, which inspired millions of students worldwide for the event.
Eduard Arnhold
Project Manager, IDO 2020
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about

An independent art director, designer, and artist

Alina is an independent art director, graphic+web designer, and artist based in Berlin. She has over 13 years of experience in the design field. She collaborates with clients in the arts and culture sector, including film festivals, music festivals and venues, music labels, event planners, museums, galleries, educational event planners, event agencies, and other cultural organisations. Her client list features the European Film Academy, Goethe-Institut, We Are Museums, Climate-KIC, Marvol Gallery, Bullitt Agency, Audiolith Music Label, among many others.

Since launching her design practice in 2017, Alina has expanded her network to include skilled and experienced graphic, web, and motion designers, as well as web developers, photographers, videographers, and copywriters.
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Art direction & design for brands & events

I am grateful for all of the clients I get to work with, and celebrate the collaborations we had together.

A beautifully designed publication that I’m proud to share with my network!

We had an important environmental publication that needed a clear, creative design, but I was stuck and out of time. Alina, recommended by a colleague, reached out, and her friendly approach made me give it a try. I told her I needed help with no clear idea, and she took over brilliantly. Now, I have a beautifully designed publication that I’m proud to share with my network!
LOTTIE ATKIN
Communications Manager | IETM

Effective illustrations, as a great support for our website.

I enjoyed Alina's structured approach, and her unique style of design and illustration. She helped me translate my conceptual ideas into clear and effective illustrations, which were used for our website and are a great support for our events.
Diane Drubay
Founder

Meeting deadlines and delivering great work.

Alina is a fantastic graphic designer with a unique eye and an ability to find the best visual identity for you and transform it into a finished product. She's attuned to the creative task at hand and flexible with changes while meeting deadlines and delivering great work. I'd highly recommend her!
Will Eastman
DJ, Producer & Co-founder

Alina blends creativity with user oriented design.

The problem we were trying to solve was finding a designer that could collaborate with young people who are co-creating the project aimed at 12-19 year olds.

It felt like other designers didn’t speak the same language as the young people involved.

Alina's service is different because she blends creativity with rigorous user-orientated design that is very collaborative while positively challenging assumptions to substantially improve the impact of the project.  

Alina started by listening to the users and asking a series of questions to deepen the mutual understanding of the brief. Alina then proposed a series of optional approaches to collectively discern the best route. When Alina produced these  four amazing stylescapes, I realised our problem was being solved.

The website Alina has designed is inspiring for users and we can see a path to building a truly pan European Film Club programme for young people.
Mark Higham
Project Manager

Creative, well organised with perfect time management.

It was a pleasure to work with Alina! She is not only creative, but also very well organised with perfect time management. She conducts research and responds to the wishes of the artists in order to generate the best possible synergies.
Molly Mönch
Head of Label
Contact

Start your project

We would love to hear about your upcoming event. Email us at contact@alinaholtmann.com

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