Brand Strategy and Visual Identity

Brand Strategy & Visual Identity

Create a brand that speaks before you do.

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For cultural organisations, film, music & art festivals, educational institutions, artisanal brands, boutique hotels, and other mission-driven businesses looking for a strong, meaningful identity—built from the inside out.

Benefits

Artistic, immersive, and impactful visuals—crafted to elevate your space or brand experience.

Brand clarity

Clear brand positioning and messaging that align with your mission, vision, and audience—so you can show up with confidence and consistency.

Strategic foundations

We uncover the essence of your brand through research and workshops, creating a strong, meaningful base for all your communications.

Tailor-made identity

A custom visual identity that captures your unique spirit—designed to be timeless, memorable, and unmistakably yours.

Holistic approach

From logos and color palettes to typography and imagery, every detail is designed to work together seamlessly across platforms.

Emotional connection

Visual storytelling and strategy that resonate with your audience on a deeper level, building loyalty and trust over time.

Ready to grow

Your brand system is designed to flex and scale as you grow—whether you're launching new offerings, expanding internationally, or evolving your audience.

Brand Strategy Workshop

We’ll start with a deep-dive discovery sessions (2 one-hour Zoom calls) to understand your essence—your values, voice, mission, and vision. Together, we’ll define your brand’s emotional core.

You’ll receive:

A defined brand positioning and value proposition

Mission, vision & key messaging

Audience & stakeholder insights

Competitive landscape overview

Brand personality & tone of voice

Brand keywords & narrative direction

Outcome: Everyone on your team will have the same page to move from. No more guessing. No more scattered messages.

Stylescape for a Berlin-based music tutor and producer Andy Sexton.

Brand strategy applied to website design for Andy Sexton.

Visual Identity Design

From strategy to story to design—once we’ve aligned on your brand foundation, I’ll translate it into a timeless and expressive visual language.

You’ll receive:

Logo suite (primary, secondary, icon mark)

Social media & presentation templates (optional add-on)

Custom color palette & typography system

Figma style guide and a PDF brand manual

Visual direction (style, composition, use of space)

Final files (SVG, PNG, EPS, PDF)

Outcome: A bold and memorable identity that’s flexible across media—from exhibitions to Instagram, from posters to red carpets.

Brand Guidelines for the Tirana International Film Festival

Poster for the Tirana International Film Festival

Posters for the Tirana International Film Festival

Branding Application for the Tirana International Film Festival

How it works

Simple process to get your project started.

Fill out the contact form

Tell me a bit about your project—what you need, your goals, and any initial ideas.

Book a free intro call

Schedule a 15-minute intro chat to align on vision, vibe, and timeline.

Receive your custom offer

You'll get a tailored proposal outlining the scope, pricing, and next steps.

Create a brand that speaks before you do.

Premium brand strategy and identity design for culture, education, luxury, and hospitality. Cut through the noise with a brand that actually means something.

Who is it for

Cultural organisations, film, music & art festivals, educational institutions, artisanal brands, boutique hotels, and other mission-driven businesses.

What services are included

We'll kick things off with a strategy session to map out your brand’s essence. Then we move into design, review, and refinement—step by step, until everything feels just right.

How it works

Fill out the "Start your project" form and schedule the free call below. During the call we'll determine whether we are the right fit and I will send you further info.

Timeline

4–6 weeks from project start date.

Full Brand Strategy & Visual Identity

Give your brand a professional, cohesive look—across print and web. I work with clients worldwide.

Included:

Brand positioning & value proposition

Logo suite (primary, secondary, icon)

Audience & stakeholder insights

Custom color palette & typography

Mission, vision & messaging

Visual direction & design language

Brand personality, tone of voice & keywords

Figma style guide + PDF manual

Competitive landscape & narrative direction

Final files (Figma, SVG, PNG, EPS, PDF)

INQUIRE

Visual identity, which inspired millions of students worldwide.

Alina conceived and executed graphic design for the International German Language Olympics 2020 event in a highly professional manner. She managed to create innovative event media design, while still following the clients requirements and brand guidelines. She successfully gave IDO a visual identity, which inspired millions of students worldwide for the event.

Eduard Arnhold

Project Manager | Goethe-Institut

A beautifully designed publication that I’m proud to share with my network!

We had an important environmental publication that needed a clear, creative design, but I was stuck and out of time. Alina, recommended by a colleague, reached out, and her friendly approach made me give it a try. I told her I needed help with no clear idea, and she took over brilliantly. Now, I have a beautifully designed publication that I’m proud to share with my network!

LOTTIE ATKIN

Communications Manager | IETM

Alina blends creativity with rigorous user-oriented design.

We had difficulty finding a designer who could speak the language of the young people involved (12-19 year olds). Alina's service is different because she blends creativity with rigorous user-orientated design that is very collaborative while positively challenging assumptions to substantially improve the impact of the project. When she listened closely to the users, asked thoughtful questions, and proposed incredible stylescapes, it was clear our problem was solved. The website Alina has designed is highly inspiring and we can see a path to building a truly pan European Film Club programme for young people.

Mark Higham

Project Manager | European Film Club

Alina's exceptional subscription based service transformed our brand.

Working with Alina on the Viabrava brand has been an exceptional experience. Over two months, she transformed our website, making it fresh, dynamic and original, and also crafted a distinctive logo that truly represents our brand. Alina designed and developed our Shopify e-commerce shop, which enhanced the shopping experience for customers. Her 'Design Subscription' offer is professional and highly effective. We highly recommend Alina to any business looking to upscale their brand presence. She is a rare talent and our entire team enjoyed working with her.

kim o'neill

Marketing Director | Viabrava

Creative, well organised with perfect time management.

It was a pleasure to work with Alina! She is not only creative, but also very well organised with perfect time management. She conducts research and responds to the wishes of the artists in order to generate the best possible synergies.

Molly Mönch

Head of Label | Audiolith

Effective illustrations, as a great support for our website.

I enjoyed Alina's structured approach, and her unique style of design and illustration. She helped me translate my conceptual ideas into clear and effective illustrations, which were used for our website and are a great support for our events.

Diane Drubay

Founder | We Are Museums

Alina is a fantastic graphic designer with a unique eye.

Alina is a fantastic graphic designer with a unique eye and an ability to find the best visual identity for you and transform it into a finished product. She's attuned to the creative task at hand and flexible with changes while meeting deadlines and delivering great work. I'd highly recommend her!

Will Eastman

DJ, Producer & Co-founder | U Street Music Hall

FAQs

What do you need from us to get started?

Before we begin, you’ll complete a short onboarding form. I’ll ask for any existing materials, a little background on your brand, and your goals for the project. No need to overprepare — I’ll guide you through everything.

Can you build on our existing logo or brand assets?

Absolutely. If there are elements that still resonate with your audience, we can evolve them into a refreshed, cohesive identity. We’ll decide together what to keep, refine, or reimagine.

What’s included in the Brand Strategy & Visual Identity package?

You’ll get a full strategic foundation (positioning, messaging, tone of voice) and a complete visual system (logo suite, typography, colors, brand guidelines) ready for both print and digital applications.

Will our whole team be involved in the process?

That’s up to you. You can nominate one main contact or involve your wider team in the early brand strategy sessions. I recommend including decision-makers early on to keep things clear and smooth.

How long does the process take?

Most Brand Strategy & Identity projects take around 4–6 weeks from project kickoff, depending on scope and responsiveness.

Will you help us with implementation after the brand is done?

Yes! I can help with rollout materials like websites, social media templates, pitch decks, or printed collateral. We can discuss add-ons once the brand foundation is ready.

Will the new brand work across all platforms?

Definitely. Your visual identity will be designed to be flexible and impactful across websites, social media, packaging, signage, and more — with clear guidelines to keep it consistent.

How are you different from a traditional agency?

You’ll work directly with me — a senior designer and strategist — not a rotating team of juniors. I combine agency-level strategy with the speed, flexibility, and personal care of an independent studio.