Brand Strategy & Visual Identity

Turn scattered visuals and vague messaging into a clear, recognisable brand that looks intentional, professional, and attracts an audience.
Strategic brand positioning
Clarifies what you stand for, who you’re for, and how you’re perceived.
Messaging framework
Mission, vision, and core brand narrative to guide all communication.
Three visual directions (stylescapes)
To define the overall look and feel before design decisions are locked.
Complete visual identity system
Logo suite, colour palette, typography, and visual language.
Collateral & brand applications (up to 6 items)
Chosen based on your real needs.
Social media design system
12 custom layouts for posts and stories, designed for consistent use.
Web & print-ready layouts
Assets prepared for real-world use across platforms.
Comprehensive brand book
A practical guide (PDF + InDesign) so your brand stays consistent without you.
Optional add-ons: Website design and development. Custom collages and illustrations.  
Starting from €7,200
$8,200 USD
VAT may apply at checkout depending on your location and business status. I work with clients worldwide.
book a free intro call

Everything designed for your brand

Each element is developed as part of a cohesive identity, designed to work consistently across all platforms and future applications.
Strategy & Positioning
Brand positioning & value proposition
Audience & cultural context analysis
Brand narrative & messaging framework
Mission, vision & core principles
Brand voice & tone of voice
Naming & claims (if needed)
Brand audits & strategic reviews
Visual Identity
Logo systems (primary, secondary, marks)
Colour palette development
Typography system
Visual language & art direction
Image direction (photography / AI / collage)
Graphic elements & compositions
Iconography & symbols
Brand Applications
Social media templates & layouts
Website landing page
Print materials (business cards, stationery)
Editorial & publication layouts
Merchandise design
Branded packaging
Campaign visual & key visual

Benefits of Working Together

Brand clarity
Clear brand positioning and messaging that align with your mission, vision, and audience—so you can show up with confidence and consistency.
Strategic foundations
We uncover the essence of your brand through research and workshops, creating a strong, meaningful base for all your communications.
Tailor-made identity
A custom visual identity that captures your unique spirit—designed to be timeless, memorable, and unmistakably yours.
Holistic approach
From logos and color palettes to typography and imagery, every detail is designed to work together seamlessly across platforms.
Emotional connection
Visual storytelling and strategy that resonate with your audience on a deeper level, building loyalty and trust over time.
Ready to grow
Your brand system is designed to flex and scale as you grow—whether you're launching new offerings, expanding internationally, or evolving your audience.

FAQs

How do we get started?

Introduction: Schedule a free consultation call. We'll discuss your goals, challenges, and context, and clarify where your current branding supports you – and where it may be holding you back.

What if we already have a logo or brand assets?

Absolutely. If there are elements that still resonate with your audience, we can evolve them into a refreshed, cohesive identity. We’ll decide together what to keep, refine, or reimagine.

Will our whole team be involved in the process?

Please nominate one main contact and decision-maker for the project. If your wider team is involved, I ask that feedback is first aligned internally and then shared with me in one consolidated round, so the process stays clear and efficient.

Will you help us with implementation after the brand is done?

Yes! I can help with rollout materials like websites, social media templates, pitch decks, or printed collateral. We can discuss add-ons once the brand foundation is ready.

Do you handle printing and production?

Printing costs are not included. I assist with sourcing environmentally responsible production partners, prepare all files to production-ready standards, and oversee the process to ensure quality and consistency.

How are you different from a traditional agency?

Yes! I can help with rollout materials like websites, social media templates, pitch decks, or printed collateral. We can discuss add-ons once the brand foundation is ready.

How are your services priced?

Given the bespoke nature of each event, I provide custom quotes based on the scope and complexity of the project. Please contact me to discuss your specific needs, and I'll be happy to provide a detailed proposal.