Goethe-Institut Christmas Cards

I was commissioned by the Goethe-Institut to design the official Christmas and New Year campaign visuals for 2025/26, an annual communication piece sent to partners across politics, culture, education, and science worldwide.The challenge was to create a series of visuals that feel contemporary and globally relevant, while subtly referencing German culture without falling into clichés. The motifs balance illustration and image-based approaches, translating familiar seasonal themes into something refined, modern, and adaptable across formats.Designed for both print and digital use, the system allows Goethe-Institutes worldwide to communicate consistently while retaining flexibility for local adaptation.