Veryl Festival
Client
Veryl Festival GmbH

Veryl Festival

Veryl is a four-day festival of electronic music, workshops, art, and nature. It’s located on an old airfield near Berlin. In addition to great line-ups, the festival program offers yoga, a wine bar, a pool, a restaurant, performances, and installations. Organisers of the festival put a lot of value on inclusivity, diversity, and awareness. I was approached by the organisers to create a new brand and website for the festival. We've developed a brand identity that uses two strong recognizable colors, green connecting to nature, and yellow giving it a fresh contemporary feeling. The futuristic chrome shapes, which are placed next to event images, reflect the environment with shimmering, otherworldly light.
Project Details
Timeline
4 Weeks
Services
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Veryl Festival
Challenge

Revitalising brand identity: creating a memorable event website

The internal event team has designed a website on their own, using Squarespace, but they found it to be too bland, without a proper brand identity, not very memorable, nor inspiring. The goal was to create a site with a strong brand identity, and captivating design elements, for it to entice new audiences to attend the event.

APPROACH

Contemporary design with tech-inspired fonts and bold colours

After Brand Interviews and a thorough research on my part, explorations of different design options, we have decided to go with a contemporary look, slightly tech font and trendy colours. The 3d shapes were created with a collaboration of a Berlin based artist Lia.

RESULTS

Captivating visuals that leave a lasting impression

The new website gave Veryl festival a strong brand presence, that will stay with the festival for years to come and keep attracting new audiences to attend the events.

Contact

Start your project

We would love to hear about your upcoming event. Email us at [email protected]