The challenge was to create an online home, a nest, that would first host Debbie's coaching services and later on expand into a larger network of coaches, programs and so on. Debbie wanted to have her website created in Squarespace, so she could easily edit it herself in the future.
We went with my standard process. Debbie filled out the Brand Questionnaire, and we conducted two Brand Interviews. Based on collected information I've researched Debbies target audience and competitors, prepared the content, and curated photography. I first designed the homepage, for Debbie to approve, before I went along with the rest of the design.
Our collaboration led Debbie Vesey to have an online platform that supports women in gaining clarity, rediscovering their passions, and achieving work-life balance. By utilising Squarespace, the website allows for easy future editing and expansion. Debbie was delighted with the outcome, as the website effectively communicates The Nest's values and empowers women on their personal and professional journeys.