How to Increase Website Traffic
No matter what business, or what creative business you are in, a website optimized for the search engines— can bring in new clients and keep your existing clients engaged.
Número Uno: Blogging
The blog is not dead. Blogging on a regular basis is the best SEO you can get. The more content you add to your site, the more relevant it becomes with Google.
Número Dos: Why Text Matters
You know that fancy word "copy", that we often use as a replacement for text? Well it's not. Copy is: words that sell. The words you use on your site should describe what your website offers, so Google (or Archie or WebCrawler :)) knows how to categorise it. So when someone searches "Graphic and Web Design for Art and Cultural Events", it is imperative that your site uses these words.
Número Tres: Keywords— The Heart of Your SEO
"Graphic designer and web designer, designed designs for a well designed event." You get the point. Whatever your business is about tell the big G about it, a lot. If you are targeting a local audience, make sure to say that too. But don't overdo it.
Número Cuatro: Page Title
Each page has a title. Like "Home", "About" etc. So apparently: no bueno. You should include a brief description for each web page. Instead of www.alinaholtmann.com/about it should be www.alinaholtmann.com/about-graphic-design-berlin something like that. But oh well...
Número Cinco: Title Those Photos
Multiple opportunities here:
- All images have "alt tags", a place where you can include a description of the image: use it.
- Caption below the photo: do it. Visitors love reading those.
- Actual file name. Don't actually leave newfinalestfinalforsure.jpg Something descriptive would be, good. Something like poster-design-cultural-event.png
Número Seis: Anchored Links
Write a guest article for a popular. high-traffic site and include a hyperlink to your website under your name. Something like Check Out Graphic and Web Design by Alina Holtmann (I think :) and link it to your site.
Número Ocho: Headline Tags
If you ever saw <h1>, <h2>, <h3> looking things: this is what we are talking about here. Make sure your web designer uses them properly. The best headlines will match the most common relevant search queries.
Número Nueve: Patience
The longer your website is in it's existence the better for SEO. Your sites standing will improve over time.
Número Dies: Broken Links
If you feature links to other websites, be sure to periodically verify that they are working. Big G doesn't like it when things are broken.
Número.. oh god why did I start with the Spanish numbers... Once: Update Your Site Often
Update your website content on regular basis. The easiest way to do it is through a blog. But you can also add articles, news, videos, and other content.
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Would you like me to look at your sites SEO and suggest improvements? So your site brings you new clients and keeps your existing ones entertained? I am putting together a "Website Audit" offer, and SEO will be a part of it. So keep an eye out: I'll announce it soon.
Want us to work together? Fill out the Plan a Consultation form, or email me contact@alinaholtmann.com
UNOS, DOS, TRES, CATORCE!!! ONE, TWO, THREE, FOURTEEEEEEN!
Info from "Own Your Niche" by Stephanie Chandler
