BRAND IDENTITY AND WEBSITE FOR SMALL BUSINESSES

Start working with premium clients.

I help you create a professional looking brand and website, so you can attract premium clients, work on projects of your choice and live the lifestyle you've desired.

Taking the leap to work with your dream clients.

You have been a solopreneur for a few years and helped each client that came your way. Now you are ready to take your business to the next level and choose the clients you want to help. Yet you:

  • Don’t know where to begin
  • Lack of confidence to approach premium clients
  • Procrastinate on updating your brand and website
  • Have inconsistent brand message

A brand and website that brings you work.

Creative living is a path for the brave. It is amazing that you’ve decided to follow your dreams and share your gifts with the world. Are you eager to achieve your full creative potential? Imagine:

  • You work with clients of your choice
  • Your calendar is full with exciting projects to work on
  • You feel aligned and that you are living your purpose
  • You know that you are helping others, and it feels rewarding
  • You keep seeing more opportunities coming your way
You finally feel like you are living your dream life, doing what you love.
I am alina, a brand and web designer

I help creative solopreneurs start working with their dream clients and charging accordingly.

You are passionate about your business and  want to take it from the “best kept secret” to become a leader in your field?

I know the struggle, because I went through it myself. I left my architecture office job to pursue graphic design full time as a solopreneur. I was taking every client that came my way, and relying purely on word of mouth for getting new clients.

After a few years, I knew that I was ready for more. So I learned about sales and marketing and started integrating it into my business. I want to help you start working with your dream clients, and earning more than you used to, without extra stress added.

Upscaling your business without a plan is not a good idea. Together we will bring more focus into your business and clarify your offer and who you want to help. I will design a brand and website for you that will make you excited about reaching out to your new clients.

Client SUCCESS STORY
Katharina booked four new clients for her 8-week program right after we launched her website.

"Before I met Alina, I was faced with the big challenge of presenting myself and my offer as a business coach online. I failed at trying to design my website because I didn't know how to start. So I put off designing the website for a long time until I met Alina.

Thanks to Alina's strong perceptiveness, she quickly understood my wishes and ideas, developed them further and implemented them graphically in an excellent way.

Thus, the website as well as the logo and the associated presentation of me and my offer were done in 5 weeks. Thank you, Alina, for your great support."

Katharina Anna Klumpp
Business Coach
Berlin, Germany
how does it work

Proven Process Clients Love.

I will guide you through a clear step-by-step process till we launch your website. I use a combination of my organisational and creative skills, to make sure your site fully represents you and your business, while looking great on all devices, and making it easy for your clients to hire you.

Brand Interview

We have two 45 minute Brand Interviews, during which I ask you questions about your business, your goals, and target audience. At the end of the interviews you will get a written transcript and the recording of the two sessions.

Content Preparation

Next, a thorough Brand Assignment will help you get clear on the voice of your brand prior to submitting your copy and images. Based on the submitted content I will create a Styleguide for your Brand and Website.

Design

The design phase begins after you submit your content. Just one week after that date, you will receive your home page design mockup including your new wordmark logo in play.

Refinements

Next, we’ll refine the home page and move on to the other pages. You’ll then see everything in action on a staging site.

Launch

Once approved, your new website design will be moved over to your domain and be ready to share with the world.

1-1 Editor Training

You will receive a 1-1 Editor Training, making it easy for you to update your copy in the future, write blogs and add projects.
pricing

Brand & Website Package

I offer one package that includes everything you need to start working with premium clients.

Custom Website Design

A custom design tailored around your goals, copy, and images. A website that will look great on all devices and attracts the type of clients you want to work with.

Custom Wordmark

You will get a full polished look online with a matching wordmark logo. A distinct text-only typographic treatment of your name, or business.

Style Guide

A style guide with your colors, logo placement guidelines, typography and creative direction for future photography.

Website Copywriting

I will write the copy (words that sell) for your website and help you tell your unique story in a way that resonates with your audience and differentiates your brand.

Stock Photography
Curating

I will select a collection of non-stocky stock images for your website, that is in tune with your brand. This will save you days of work, frustration and money.

Photo Editing

I will edit your photos, making sure they all look like they belong together. I will also optimise all the images for web, ensuring your site loads fast on all devices.

30-Day Process

From start date (after you submit the copy draft) you are looking at no more than 30 days till we launch your website.

Website Training

You will receive a 1-1 Editor Training, making it easy for you to update your copy in the future, write blogs and add projects.

Website Care Plans

I offer website care plan after launching. With monthly session, during which we review your site and business and I make all the necessary updates.
Client TESTIMONIAL
A brand identity and logo that captures and translates our vision.

"Working with Alina was very pleasant and I would love to work with her again. It is rare to meet a creative service provider that quickly understands your offer, the specific industry and simply „gets it". Combine that with accurate work, on time delivery and creative intuition and you know what working with Alina is like. Thank you so much for giving us a brand identity and logo that captures and translates our vision."

Dennis Beyer
Managing Director
medudoc GmbH
Berlin, Germany
next steps

How do we get started?

Do you want to find out more and see if it's a right investment for you and your business? Please fill out the form below and I will get back to you within two business days.

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More Info

Frequently Asked Questions.

Want to find out more? Please view the answers to the frequently asked questions, or email me directly on contact@alinaholtmann.com

Which platform do you use to build my website? 

I will create your website in Webflow or Squarespace, depending on your businesses needs. Custom Webflow site designs allow to have full creative freedom to express your brands voice and make your business stand out. Squarespace is great if you are just starting off.

What costs should I expect other than design services? 

Webflow: I recommend the CMS plan from Webflow. This will be an ongoing expense for as long as the website is live.

Squarespace: I recommend the Business plan from Squarespace. This will be an ongoing expense for as long as the website is live.

Domain: I get my domains from Hover because they’re so easy to work with and protect my privacy for free.

Privacy Policy: Privacy Policy is a legal requirement. I recommend using iubenda to set up your Privacy Policy.

What if I am not sure if I am ready to invest in a website?

As a small business owner myself, I understand! How would you feel if you were able to get more clients, new projects, and exhibitions faster and make your investment back in less time? 

A month without paying projects and clients is a month that your business is not growing. Making the same mistakes that do not get you results is more costly than investing in your website.

How do I know we will make a great team?

Here is what my clients love about working with me:

  • They know I am committed to helping them
  • They find more clarity about their voice, offer and audience
  • They appreciate always knowing what the next steps are

Best way to find out if we are a good fit? Fill out the Get Started form.

Do you offer payment plans? 

Yes! For every website project, the payment is split into 3 parts: 30% deposit to book your slot in my production calendar, 35% at the start of the project (day you submit your content), and 35% at the end of the project.

Where are you based? 

I am based in Berlin, but I work with clients from all over the world. So you don't have to worry about time zones or deadlines being met.

How soon can we get started?

My calendar is open for July 2021 and I am looking forward to hear from you.

Please fill out the Get Started form and I will get back to you with the next steps.

Do you offer ongoing support? 

Yes. I offer website care plan after launching. With monthly session, during which we review your site and business and I make all the necessary updates.

Get a professional looking brand and website that brings you work.